A Shark’s Fin for World Ocean Day

Lisa Genasci —  June 8, 2011 — Leave a comment

Today is World Ocean Day and marine conservation organization, Bloom, seized the opportunity to launch a playful new short film, “A Shark’s Fin.”

Half animation and half live-interview format, the film tries to lightheartedly illustrate the problem with eating shark fin soup and let people know just what that apparently simple act of consumption means for our oceans.

Made by Hong Kong writer director, Crystal Kwok, executive produced by Elaine Marden and featuring actor Michael Wong as well as two adorable Hong Kong primary school students, the film targets the younger audience, with the view that they will educate their parents.

Please share the film – the more views, the more education and hopefully fewer bowls of shark fin soup will be consumed.

Remember, 73 million sharks are killed each year, mostly to  satisfy demand for shark fin soup and 50 percent of the global trade passes through Hong Kong. We can take a stand: Honor our oceans by refusing to eat shark fin soup before we lose  the majestic predators to extinction.

Lisa Genasci

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CEO of Hong Kong-based ADM Capital Foundation

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